Because, let's face it: we ALL have a list of some-day-soon projects. A list of ideas that could change our businesses for the better. A list that we're neglecting.
And that's okay! We aren't failing to balance our time or follow through on commitments. We're simply overloaded and doing what we're expected to do — prioritize client projects over our own.
But it doesn't have to be that way.
Sometimes we need permission to spend a little time working on our businesses, and a guide to help us dig in and get right to the heart of what matters.
Sometimes we need a strategic sounding board to bounce ideas off, clarify our thoughts, and get a whole new perspective on our marketing efforts.
Sometimes we need someone who isn't in our heads to listen to our jumble of thoughts, visions, and intentions and spin them into copy gold.
My approach is intentional: I work with entrepreneurs and small businesses who care about their audience and want copy that leads with a shared vision, not pain points.
We begin with you — who you are, what you do, how you help your people succeed. I ask questions, pour through your content, and get right to the heart of your brand and your purpose.
Then, using ethical marketing practices and the best bits of conversion copywriting, I write copy that feels like a conversation between you and your best fit client. That way, you can feel good about your marketing and impact your corner of the world with authenticity and heart.
Are excited to release something new into the world (or fix something that's not doing it's job!)
Want a little help clarifying and bringing out the best parts of your ideas and visions.
Need fresh new copy (website, emails, sales page, other random bits and bobs) and want it zippy fast.
Are ready to let someone else do the heavy-lifting while you enjoy a well-deserved day off.
First, you'll pick a day for your Copy Date and complete a quick application form. Don't worry, this doesn't lock you in to anything! But if you'd prefer, you're also welcome to email me.
I'll review your answers to determine if we're a good fit and will get in touch within 1-2 business days to let you know if we're a go! Finally, you'll lock in your day by signing an agreement and paying 50% of the fee.
The fun begins! I'll send the Copy Date Questionnaire over the second the paperwork is complete, and you'll spend a bit of time reflecting on your goals, intentions, and the specifics of your project.
Don't worry about knowing what to provide — my questions are designed to draw out all the personality and information I need to write copy that sounds like you and works for you :)
We’ll meet for a 60-minute Zoom kickoff call a day or two prior to our Copy Date, so that my brain has time to process all the goodness we come up with.
The priority for this call is to dive deeper into the answers you laid out in the questionnaire and square away any last details before the big day arrives. We'll also use it to go through your marketing and offers and brainstorm solutions for any challenges you're experiencing.
The big day has arrived!
I’ll eat a hearty breakfast, put my phone on Do Not Disturb, and spend the day researching, strategizing, writing, and optimizing your copy. I'll keep in touch and update you on my progress, but my focus will be on writing your copy :)
You get to spend the day doing whatever you feel like doing! (Other than going into a cell service dead zone, I hope. I might have questions for you!)
When our day together comes to an end, I’ll wrap things up neatly and send over a Google Doc containing all your shiny new copy. I'll also send along any other goodies or information you need to move forward with clarity and confidence.
On the veeeery rare occasion that I don't finish your copy, I'll provide options and a plan to proceed. Fret not, I've got your back!
I can write 2-3 pages of core web copy that transforms casual but curious website visitors into delighted audience members, email subscribers, and paying customers.
I can write a thoughtful and detailed long-form sales page that converts prospects into paying customers using ethical conversion copywriting techniques and strategies.
I can write a 5 email welcome sequence that shares your vision for the work you do, explains the pillars of your business, and engages your readers with personality and storytelling.
The Copy Date is a day devoted to YOUR growth and impact, with your very own professional question asker, strategic sounding board, and personal copywriter. The goal? To get your ideas out of your head and into the world, so you can help more people and be an even bigger force for good.
Are you in?